Founded by Jessica Sophia Wong, Yorkseed is a global venture community built to connect founders, investors, and operators through a growing network of hubs around the world. What started as a shared spreadsheet at SXSW has grown into a vibrant movement spanning continents.
This event is part of Yorkseed Expert Series.
Most Founders start their journey with a pitch deck, a prototype, and a lot of pressure to grow but little clarity on how to gain customers, validate their messaging, or build traction that impresses VCs. We’ll break down what most miss: the real-world marketing insights every startup needs to attract their ideal customer, avoid wasted spend, and stand out in a crowded, noisy market.
Tova Feldheim and Caroline Jerome will teach you:
1. How to talk about your product so VCs and customers actually get it
2. How to turn your story into something investors believe and customers buy
3. Why your language matters and how to tailor it for each audience without losing your message
Walk away with the tactical understanding needed to attract users, generate revenue, and satisfy investor expectations instead of relying on trial-and-error or burning through capital.