The future of AI isn’t about eliminating human roles, it’s about elevating them. It’s about building systems where AI handles the routine so humans can focus on the relational, the creative, and the ethical.
When founders see competitors sprinting ahead, they may assume slamming the accelerator is always the answer. But more than often, the real winners are those who take the time to pause and question their own assumptions.
If you want to waste your marketing budget, chase every correlation you see. If you want to grow, you need to get to the cause, the real reason people say “Yes!” or “I’ll Pass…” to your offer.
Founders are some of the most passionate, intelligent people I know. They know their industry. They’ve lived with the problem. And they’ve spent months, often years building a solution they know works. But…
It’s one thing to gather feedback, it’s another to understand what actually makes people say yes.
When Founders allocate precious funds to marketing agencies people may take notice… but that doesn’t mean they’re signing up or buying.
What someone says they’ll do isn’t always what they actually do. If you want to market smarter, convert faster, and retain longer, you’ve got to go deeper.