Brand & Storytelling – York Effect

Why Some Decisions Should Never Be Left to Algorithms

The future of AI isn’t about eliminating human roles, it’s about elevating them. It’s about building systems where AI handles the routine so humans can focus on the relational, the creative, and the ethical.

Your Customers Don’t Speak Your Language… and That’s a Problem.

Founders are some of the most passionate, intelligent people I know. They know their industry. They’ve lived with the problem. And they’ve spent months, often years building a solution they know works. But…

Why Understanding Human Behavior Is the Key to Sustainable Growth

It’s one thing to gather feedback, it’s another to understand what actually makes people say yes.