Identify the audience who
wants what you’re selling and
is willing to invest time, money, and energy to stick with it, so
you can focus on your quickest path to revenue.
Who It's For
Just Starting Out: Researching your market to understand potential customers.
Somewhere In the Middle: Testing your offer to see what people truly value and are willing to invest in.
Ready to Scale: Pinpointing repeatable, high-demand segments to grow efficiently.
What You Get
Segment Prioritization
Ideal Customer ID + Profile
Buyer’s Journey Map
Adoption + Retention Insights
Sales & Marketing Direction
Validation Interviews & Analysis
Rinse & Repeatable Processes
Quickest Path to Revenue
Brand Gaps
How It Works
A 4-6 week engagement includes:
Alignment Audit: Capture team perceptions of your audience vs. your buyer.
Discovery Review: Analyze sales, marketing, and revenue+churn data.
