NY Tech Week: What VCs Want But No One Teaches

What VCs Want But No One Teaches: Marketing Essentials for 0-1 Founders

​Most Founders start their journey with a pitch deck, a prototype, and a lot of pressure to grow but little clarity on how to gain customers, validate their messaging, or build traction that impresses VCs.

​Marketing Essentials for 0-1 Founders

​Most Founders start their journey with a pitch deck, a prototype, and a lot of pressure to grow but little clarity on how to gain customers, validate their messaging, or build traction that impresses VCs.

​We’re teaching you how to fill that gap.

​In this expert session from York Effect — in partnership with Startup Grind — we’ll break down what most miss: the real-world marketing insights every startup needs to attract their ideal customer, avoid wasted spend, and stand out in a crowded, noisy market.

​This event is perfect for:

  • ​Early-stage startup founders (Pre-Seed through Series A)
  • ​Teams in accelerators, venture fellowships, or university entrepreneurship programs
  • ​Anyone looking to build a smarter go-to-market strategy and increase investor confidence

​You will learn:

  • ​How to talk about your product so VCs and customers actually get it
  • ​How to turn your story into something investors believe and customers buy
  • ​Why your language matters and how to tailor it for each audience without losing your message

​Walk away with the tactical understanding needed to attract users, generate revenue, and satisfy investor expectations  instead of relying on trial-and-error or burning through capital

​This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

Share the Post:

Related Posts

Founder with phone repeat pattern
Growth Strategy

Hiring a Sales Team Was Supposed to Fix This

The founder picked up the phone. Every time. That’s how the first hundred deals got closed. Not by a sales team, but by the person who built the product. And it worked. It worked so well that eventually there was a round in the bank and money to finally build a sales team.

Read More »
Female founder portrait mirror image
Growth Strategy

Confidence, Ego, and the Line Between Them

Confidence and ego look identical from the outside. Both sound sure, both move fast. The real question behind a founder’s conviction should always be “will this work?” Ego guesses at the answer. Confidence checks it.

Read More »
Credit card landscape
Operations & Systems

The ROI Question Finserv Platforms Can’t Answer Yet

Every new customer means more implementation hours, more time troubleshooting client-specific exceptions, and more engineering on one-off requests. That work scales with headcount, not with product. Revenue keeps growing. Margin doesn’t.

Read More »
Uncategorized

Why Most $2–5M ARR Companies Aren’t Ready For $10M+ ARR

The $10M ARR Plan Assumes a System. The Company Still Runs on the Founder. Series A vertical SaaS teams don’t scale through process at this stage, they scale through a few key people, with the founder holding it all together, rescuing deals and clarifying priorities as they go.

Read More »
Operations & Systems

The Hidden Workflow Problem No Platform Founder Sees

Your Tool Assumes a Relay Race. The Business Runs a Scrimmage. Supply chain, manufacturing, food & beverage, and logistics businesses do not operate in a straight line. They run through overlapping decisions, exceptions, and real-time adjustments happening across teams.

Read More »