Correlation vs. Causation: The Marketer’s Blind Spot
If you want to waste your marketing budget, chase every correlation you see. If you want to grow, you need to get to the cause, the real reason people say “Yes!” or “I’ll Pass…” to your offer.
If you want to waste your marketing budget, chase every correlation you see. If you want to grow, you need to get to the cause, the real reason people say “Yes!” or “I’ll Pass…” to your offer.
When Founders allocate precious funds to marketing agencies people may take notice… but that doesn’t mean they’re signing up or buying.